REAL-TIME BIDDING (RTB) GRONDSLAGEN UITGELEGD

Real-Time Bidding (RTB) Grondslagen uitgelegd

RTB gives advertisers greater control aan their campaigns, allowing them to get the most out of their ad spend. In the past, advertisers would target specific websites. Now, advertisers can fine-tune their targeting to specific users rather than casting a wide precies ofwel anyone visiting a web page.Ad exchanges sit in the middle of the programmat

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